SAM LAI / Art Director
At the begining, Black and White photography has taken him at the mysterious places between imagination and reality. This self-searching process becomes the essence of bridging his passion and profession.
His passionate works on hybrid photography / graphic design lead him to aesthetic pursuits. His unique way of seeing that applies for visual communications in artistic form. In addition, a private studio is set in Sheung Wan District, Hong Kong Island.
Received his Bachelor Degree (Hons) in Arts and Design in Education, School of Design, the Hong Kong Polytechnic University, also awarded National Diploma in Audio Visual Design from Brunel College of Technology in Bristol, U.K